Mission PossibleMission Possible

Project Description


Ekoloppet (Eco Race) is an adventure race within three outdoor areas; trekking, paddling and cycling. The idea of ​​the race is to combine outdoor life with multisport through both nature experiences and competition. Consequently the race is divided into two categories, competition class and outdoor class. The course goes in three stages through spectacular areas of lake Vättern north and Tiveden. Marketing starts nine to ten months before the race, mainly: Prospectus and presentations to sponsors and partners. Website with exposure of sponsors and exhibitors. Participants and public information. Social media posts. News letters. Promotional videos. Advertising in national outdoor magazines and regional press. Press releases. Posters and roadsigns.